We help B2B businesses optimize their post-click funnel
Achieve revenue growth through our proven Campaign Architecture, Behavioural Automation, and Conversion Optimization.
Campaign Architecture
Campaigns today are often held back by short-term strategies and underdeveloped tactics. We partner with your existing team to build comprehensive campaigns that maximize performance with our Campaign Journey Framework.
We’re a team of certified experts in Conversion Optimization, Growth Marketing, and Demand Generation.
Journey Framework
The biggest secret to high-performing campaigns is how comprehensive and integrated you build them. Our framework brings together strategies across the complete journey to revenue. From awareness and acquisition to retention and referral. Start creating deep campaign architecture that drives long-term results.
Identification & Qualification
Basic campaigns lack the ability to adapt experiences and utilize existing data. Increase qualified leads by creating new paths to identify, disqualify, and convert them. Then, instantly power better campaign segmentation, personalization and behavioral marketing.
Campaign Segmentation
Most campaigns send everyone down the same path–creating a single experience that’s also a tracking and conversion nightmare. We help set up and create controlled environments that result in more conversion, better attribution, and enhance the experience with personalization and behavioral marketing.
Personalization at Scale
It’s common to be all-in or all-out when it comes to campaign personalization. Either having no targeted experiences, or trying to manage a complex and costly strategy that only reaches a subset of your audience. We help launch personalization at scale that increases conversion by using existing data, behavior, and self-identification in real-time.
Attribution & Tracking
Iterate and improve with the complete data and insights. Including conversion funnel tracking in Google Analytics GA4, enhanced insights with Hotjar, CrazyEgg, and cookieless attribution tracking with our Marketing ID method.
Ready to grow your marketing?
Book a free consultation and discovery call with us.
Behavioral Marketing Automation
It’s easy to get stuck in the cycle chasing one-time campaigns without the resources for a larger automation strategy. We make it easy by helping create proactive campaigns that intelligently target your audience based on individual behavior.
With over 10 years experience in Unbounce launching and optimizing thousands of pages.
Behavioral Marketing Automation
Create a true marketing engine that operates 24/7 by investing in marketing automation that targets individualized behavior. Greatly benefit from faster response times, more engagement, higher conversion, and increased campaign personalization,
Build Efforts That Scale
Real scale only can be achieved by making investments in infrastructure and automation. It reduces the daily team workload, campaign response time, and ensures every lead is given the best chance at converting.
Map & Track Behavior
In most cases data either isn’t being captured or isn’t being used. We help you identify and classify data throughout the journey to revenue that can be used to power campaigns. This includes categorizing positive and negative events, indicators, and segmentation or clustering data.
Automate Campaigns
Audit current systems for opportunities Identify what data, events, triggers, and actions are available to start campaign automation. Build recovery flows to help fix leaky funnels. Link campaigns to keep forward momentum going. Build nurture flows
Trigger Lead Indicators
Create wins across the G2M team by reducing repetitive tasks and intelligently keeping them informed about assigned leads. We help create automations that monitor behavior and fire lead indicators and campaigns as necessary. The end results is a team that loves you and giving every lead the best chance at converting to revenue.
Ready to grow your marketing?
Book a free consultation and discovery call with us.
Conversion Optimization
Efforts that drive traffic get all the attention but post-click experiences are often left unoptimized. We focus exclusively on optimizing the post-click experience to give every lead the best chance at converting.
Since 2012 Alumedia has launched 7 of our own brands to market and helped others scale millions in revenue.
Journey to Revenue Optimization
We make marketing teams and PPC agencies look like hero’s by optimizing the post-click experience. Everything in the growth framework from Awareness, Acquisition, Activation, Revenue, and Referral. This includes landing and campaign pages, website, marketing funnel, checkout, onboarding, referral, and even internal G2M team processes. Findings from our optimization program help convert more leads and give more feedback to improve other efforts.
Analyze Behaviour
Rich insights are difficult to get without fundamentally understanding behavior. Our team actively monitors and analyzes page insights like Hotjar and CrazyEgg to find conversion opportunities, resistance and frustration points, website issues, and more.
UX & Usability Research
We don’t just rely on ‘best practices’ and instead curate first-party research from your target audience. We help improve clarity, preference, design, and order by conducting surveys and psychological tests like card sorting, first click, five second, preference tests and more.
Curate Ideas & Prioritize
It’s easy to get lost in ideas and execution without first prioritizing. Following the growth marketing model, we first discover and document ideas and then score them based on their impact, confidence, and ease. This ensures our team is working towards implementing the highest revenue impact initiatives first.
Journey Optimization
Start giving your website the consistent attention it deserves. We optimize for conversion, clarity, and lead flow by starting with a full audit of your website, together prioritize pages by revenue intent, and then create a comprehensive implementation plan.
Process Optimization
Sales and marketing should be best friends, and that can be a reality with a little optimization. We help both teams win by improving the process and handoff using a mix of behavioral automation, workflows, and indicators. And of course that also improves the journey to revenue for prospects.
Ready to grow your marketing?
Book a free consultation and discovery call with us.